Best Mailchimp Alternatives to Use for Email Marketing in 2021

It is commonly assumed that e-mail marketing has the highest rate of investment among other online marketing strategies.

Given that lots of people are using e-mail platforms extensively, e-mail marketing seems to be one of the most cost-efficient and easiest ways to promote a business. 

There are several email marketing tools that you can explore to fulfill all email marketing needs of your business. Those tools mostly operate through an automation process to reach and inform the target audience. 

Mailchimp is one of the most favorable email marketing tools with rich features offered as different plans. As it is integrated with the most popular advertising and e-commerce platforms, it seems to be the favorite tool in the industry. However, it is not a one-stop solution for email marketing anymore.

Recently, several alternative email marketing tools have been launched to meet the email marketing needs of businesses. 

If you are not sure that Mailchimp is the best tool for your needs or offered plans are not suitable for your financial situation, you can check out other options.

Are you looking for the best Mailchimp alternatives with best practices? Here we summarize some of the best Mailchimp alternatives offering both free and paid options for e-mail marketing. 

1.Sendinblue

Among Mailchimp competitors, Sendinblue is one of the most preferred email marketing and transactional email tools with its rich features and cost-efficient services. 

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If you need a powerful alternative with minimal startup costs, Sendinblue is a perfect option for your needs. Based on your customer base, it can create personalized marketing automation in addition to a well-prepared reporting tool just as Mailchimp.

Through its user-friendly interface and high-quality templates, its free plan allows you to send up to 300 emails per day and you can upgrade your plan if you need to expand your mailing list. On its free plan, Sendinblue offers email templates, advanced segmentation, and transactional emails. You can even combine SMS with your email marketing plan.

Constant Contact is another alternative that can rank number one after Mailchimp on email marketing. Especially for non-profit organizations and startups, this can be the best tool that is well-established and cost-efficient.

As different from others, Constant Contact offers its users an option of social media integration that can be benefited from to advertise the brand faster and more effectively. This tool also provides email testing across devices. 

Through fully customizable email templates and promotional ideas, Constant Contact offers you a unique opportunity to edit your emails according to your customer base. 

Although Constant Contact does not offer a free plan, you can experience this tool for 30 days as a trial. If you decide to continue using it after a month, you can buy one of its plans with various options and services. You can check out its website if you want to see all the great things that they can do for your business. 

3.AWeber

AWeber is another powerful Mailchimp competitor providing businesses with the opportunity to customize their email marketing strategies to boost conversion rates. 

This tool ensures the creation of successful email marketing funnels with several services such as more than 700 templates, segmentation, marketing automation workflows, and analytics. If you are a small or medium-sized business, AWeber can be a good option for you to manage your email marketing plans and lead your generating needs.

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Similar to Mailchimp, AWeber also offers flexible plans as free and paid. On the free plan, you can have 500 subscribers and send 3000 emails per month.

If you need an extensive plan for your email marketing needs, AWeber has a pro plan with more in-depth services allowing you to send unlimited emails to a great number of subscribers. 

4.Drip

Drip is a popular marketing CRM platform with a built-in email marketing solution for e-commerce. To lead generation and boost your revenue via email marketing, Drip is a great tool enabling you to create customized email templates, build comprehensive reports, and monitor conversation rates to create an all-inclusive marketing strategy. 

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Drip also provides personalized touchpoints based on the visitors’ interaction on your website or online store. So, you can send individualized emails including custom discount codes, recommendations, or price-drop notifications to first comers or other people who performed any action on your e-commerce platform.

Drip offers a single plan with unlimited email sending with payment of monthly $19 allowing you to send emails up to 1500 contacts. You can also integrate SMS with your email marketing strategy with an extra payment. In addition, there is a 14-day trial for first-time users to experience all high-quality services.

5.MailerLite 

MailerLite is a successful Mailchimp alternative providing all the latest email marketing features to help businesses grow their customer base and build strong relationships with them. 

It is a well-known fact that new subscribers are significant for businesses that need to boost conversion rates. MailerLite offers you customized services such as email builder, automated emails to interest groups, and promotion pop-ups. 

MailerLite Analytics based on A/B split testing, campaign results, and surveys enable you to monitor how your campaigns perform and what works best for your business. Moreover, if you have less than 1000 subscribers and send less than 12.000 mails monthly, MailerLite provides a free plan with limited but still high-quality services. 

Given that you need a more extensive email marketing plan for your business, you can upgrade your plan based on your operating needs. You can also get a 30-day trial to see its premium features. 

Conclusion

The powerful combination of email marketing and SEO is also a great option to maximize your results. You can boost your visibility and rankings that will increase your sales and revenue.

You can check out the most favorable SEO tools and the basic clues on choosing keywords to optimize your search visibility and return of investment.


Mailchimp is a favorite email marketing tool but it is not the only one that can meet the needs of your business. You can prefer using other alternatives with similar features for email automation to boost your customer base and conversion rates.