PPC (pay-per-click) tools are great for retail businesses and eCommerce. They offer scalable and measurable methods and have a high ROI. Moreover, they benefit small and large businesses alike. You can take your brand to the next level with the right PPC strategies and top PPC tools for the retail industry and eCommerce business.
With the rapid digitalization and the rise of eCommerce in recent years, shopping behaviours have shifted. And, shoppers’ journeys have transformed. Search engines and social media play a key role in the decision stage of potential customers. Whether it is to look into different product options or to compare prices, most online shoppers start their journey by doing their research.
This means your marketing efforts also begin with the discovery stage, targeting search engines and social media. Paid search advertising boosts your brand’s visibility on the internet drastically and targets your potential buyers to get you organic traffic.
What is PPC in retail?
PPC campaigns are essential in retail because they provide connections between the business and the customers and increase online revenues. They are paid promotions on search engine result pages (SERP) or social media sites according to the keyword lists you provide. You can direct the visitors to your website or specific landing pages and will be paying per click you get on the ad. With the right tactics, PPC tools for the retail industry can do wonders for retail businesses.
PPC advertising can help retail brands earn qualified leads. These people are already searching for the products and services offered by the brand, or keywords related to the business. It means they are quite ready to come to the end of the sales funnel.
These people are most likely to click on the ad and make a purchase on the website they are directed to. It’s cost-efficient, yields immediate results, and can be immediately changed if it’s necessary.
What is PPC in e-commerce?
In e-commerce, PPC helps promote the online store and products of a business through text-based or display PPC ads. You can use the ad platforms of social media networks such as Facebook or Instagram, or search engines such as Google to launch your PPC ad campaign. Either way, you will be targeting your buyer personas and target demographics directly, and your sales will increase scalably.
With a PPC campaign, your e-commerce business can see immediate results with a limited budget. Well, you will be paying per click. It means you will only spend money on the number of results that your ad campaign generates. Moreover, even though it’s not reflected in the click rates and sales rates, your e-commerce brand will gain a lot of exposure. In this way, you will create brand awareness among those who haven’t heard about you yet.
There are many dynamics to consider when you’re creating PPC campaigns.
- What market are you in?
- How large is your product portfolio and how often do you change and update it?
- What are your goals for the campaign?
- What do you need to focus on to achieve them?
- How much of the processes can be automated?
- Which areas can you handle on your own, and which areas do you need support with?
Luckily, you can choose from a variety of PPC tools for the retail industry and e-commerce businesses. They are automating and facilitating the whole process for you. PPC tools offer various solutions from generating campaign structures, ad copy, automating a keyword and URL strategy, optimizing your campaign, and tracking and measuring your performance through data extraction, processing, and reporting.
Especially if you’re planning on creating long-term campaigns that require repetitive tasks to persist, and if you want to actively monitor and measure the performance of your ads, it’s a good idea to get help from PPC tools.
Here are the best PPC tools for the retail industry and e-commerce businesses. We will review them in detail in this article:
If you’re in retail or e-commerce, Channable is a great PPC tool to manage your PPC campaigns and track your ad performance. Channable helps businesses and agencies create, enrich, optimize, and export product data feeds to the 2,500+ ad platforms, price comparison meta-search engines, marketplaces, and affiliates that they have worked with since 2014.
Among over 5,000 companies that entrust the PPC tools for retail and eCommerce with their growth are global multinational business giants such as Samsung, Deloitte, Vodafone, Philips, and Intersport. With just one tool you can use built-in feed templates, and generate ad campaigns for Microsoft Advertising and Google Ads.
Channable is especially great for retail and e-commerce businesses looking for a PPC manager tool because of its complementary integrated features. With their PPC tools for the retail industry you can:
- manage your presence on various marketplaces
- automatically update your product ads
- create dynamic ads based on your product feed that automatically adjusts to the changes in your inventory
- sync order data from different marketplaces right to your online shop with API connections
- use expert insights & analytics service which optimizes your products and marketing campaigns according to your performance data
How does Channable help with retail and e-commerce PPC campaigns?
You can generate your search, display, and shopping campaign structure for Google Ads and Microsoft Advertising, which is automatically updated based on your product feed.
Do you have a large variety of products and find it hard to create Google ad campaigns for all of them? Channable got you covered with its built-in ad copy generator and PPC management tool. You can even let it handle the keyword & URL research for you. The “if-then” rule creation feature helps you customize and specify the scope of your campaign, helping you create well-targeted efficient paid search ads.
Using the PPC tools for eCommerce has helped clients achieve 25% higher ROAS (return on advertisement spending). The users also save a lot of time by automating the process of creating ads for e-commerce businesses with large inventories.
Whatagraph is a very useful PPC tool for e-commerce and retail businesses. It creates automated reports and saves you the trouble of viewing Google Analytics daily. It’s a one-stop shop to monitor, measure, and review the performance of digital marketing campaigns.
The tool is easily integrated with 40+ platforms from Facebook, Instagram, Youtube, Google Analytics, to Semrush, Shopify, Google Ad-Manager, TikTok Ads, WooCommerce. It brings your marketing data across all channels in one place for a comprehensive, multi-channel performance review. This helps you identify the channels with the highest ROI even with a comparative device performance review. So, you can target the highest-performing ad structure and platform.
How does Whatagraph help e-commerce and retail PPC ads? Whatagraph’s PPC Reporting Tool provides comprehensive performance reports that are easy to read by all. You can extract data from multiple channels, track the KPIs of all your PPC ads in one place. Also, you can combine the report with performance data from Google Analytics and Facebook, as well as Google Sheets and Public API for custom data from any source.
All of the data is presented as a report which you can customize and stylize as you wish, and have automatically delivered to your email. You can also visualize the data using different visual report options.
Oribi is the PPC marketer’s ultimate helper, making effective ad campaigns easy as a piece of cake. The tool takes pride in offering data-driven insights and solutions to businesses of all sizes and industries. In this way, they make complex data analytics easy to understand and convert to actionable insights.
When you’re in the retail or e-commerce business, understanding what drives your customers to buy your products is vital to continue your growth.
- How did they find out about your brand?
- What drove them to shop from you?
- Which content, which version of your ad campaign brought them to your website?
- And of course, which demographics and interests lie in their personal background?
With Oribi, you can track and comparatively review multiple campaigns. It enables you to evaluate the relative performance rate of each channel you use for marketing. The tool highlights the actions which trigger sales, and areas that need improvement to increase revenue. You can track your customers’ journey, and even create email campaigns according to their journey with the email integration feature.
Oribi extracts, processes, and presents your performance data into beautiful, convenient reports. You can customize the style, layout, and which data you want to include. Also, the tool will share automatic reports whenever you wish.
Closing Thoughts on PPC Tools for E-commerce
In this article, we have discussed the best PPC tools for the retail industry and e-commerce businesses. Of course, the ultimate decision depends on your needs and business goals. We hope it was useful and helps you pick the perfect tool for PPC management and automation! Make sure to check out our full list of performance tools and digital advertising tools.