Web Design Trends 2020: 5 Popular UI Styles

In the last few years, we have seen many revolutions in the field of web designing. From the boom of eCommerce websites to the rise of the chatbots, the website design industry has remained ever-changing.

The technical possibilities appear to be endless in 2020 and we see designers playing extremes, reinventing previous styles and experimenting continually with new techniques. There are also several popular styles like the ever-present minimalism and the empty white spaces that we have seen for some time. There are also some popular styles.

The evolution of this industry fascinates us when we remember how social media giants used to look back in the days. Summarizing the whole journey is what we would love to do someday, but for today;

Top 5 Web Design Trends in 2020


1. Oversized Elements

Prominent and large-sized elements are turning out to be a gamechanger for web designers. This size applies to nearly everything on a website, from large, bold typography to images and videos on the full-screen to even the oversized menu-icons on the site.

Extensive elements like these attract visitors to the website to understand what is happening right outside the bat. Not to mention, on any screen size they look great. Reduce the number of design elements on each page to make this trend bright. Be aware that too many major features can be overwhelming and counterproductive all at once.

2. Dark Mode

Dark mode has pushed the world online, with the latest Android and Apple operating systems released, with the latest apps, websites and other websites such as Facebook Messenger, YouTube, Instagram, Viber, WhatsApp and Chrome.


Sometimes practical beginnings are the most visually amazing trends in web design. Dark themes for OLED screens — saving power and increasing screen life — are better but they are not prevented by that utility. Dark backgrounds improve visibility for real dynamic design by other accent colours.

The popularity of the colour scheme lies in its many advantages, from providing users with an elegant and sleek work environment to a positive effect on the life and energy consumption of the device.

Dark web modes not just look very modern but make colours and design elements pop easy in the eyes. The so-called night mode, meanwhile, is also advantageous because it reduces the use of light pixels, which reduces the overall luminosity of a display, causing less vision and easier reading.

3. White Spaces

Whitespace means the blank spaces between the elements of the design. It gives a spacious and balanced feel to any page or screen. And while it is most often white, the background colour can be white. It includes the space between lines or text columns, around each of the pictures or around the page margins.

Given that white space is about leaving empty areas, space can be considered inefficient. Whitespace gives us a fresh air breath. It can increase legibility, emphasise important elements of design such as calls for action, separate sections, and create a smooth and pleasant overall look.

4. Minimal = Classic

Minimalism is one of the classic and timeless trends in website design, which remained popular in 2020.

This year, minimalism is going beyond flat space and elements. Monochromatic colour, text-based design and grid layouts are some of the increasingly minimalist industry trends.

The minimalist look is one of the revised or say modified trends inspired by websites from the 1990’s. Except for the advanced colours and features the only difference is, minimal design was the lone choice back then.

The best example of elegant minimal web design would be; Google’s parent company, Alphabet. (I would have given them “Minimal Deb Design” award if I could.)


5. Liquid Animation

Nearly every website you visit appears to contain some animation. What’s trending really is movement-like, liquid-style animation. Liquid animation can function as a means of transitioning video elements, as a hovering state to click or as a general animation that allows users to enter the design.

It is the speed of movement that is the trick to make that work. It must be fluid, smooth and timely for the most realistic feeling. For the additional movement of elements on the screen, KIKK festival’s website uses liquid animation.


Your website is intended to represent your brand virtually and give you immense online presence. If your site does not maintain a design that matches your perception, it will not perform optimally. Nifty Marketing Australia is delighted to cooperate with other companies to understand how your website truly looks so that we can help you achieve the strategy.

Stay ahead of all the design trends and work with a company trusted by many. Think it is time for your site to better represent your brand and ultimately increase the facelift that it deserves? Discuss with us the goals and aspirations of your website.